No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.īut this is not just a Silicon Valley story. In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. But it’s a story that has never been told – until now. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. In just ten years, Instagram has gone from being a simple photo app to a $100-billion company.
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